Consumer Genetics: Retail DNA TestingConsumer Genetics: Retail DNA Testing
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Monday, March 19, 2018    

  The ONLY Pregnancy Test with a Gender Test Kit Included
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Consumer DNA Testing

Verified Authorize.Net Merchant

  Pink or Blue Instructions:

Watch Video Report: CBS5 News - Dr. Kim Mulvihill visited the Lab where Pink or Blue test is processed. See Video...

 Additional Resources:

 View the White Paper
 on the Pink or Blue DNA
 Gender Test (PDF):

Pink or Blue DNA Gender Test Publication

 For more information, see:

Gender Test at Gender Test at Gender Test at

This new pregnancy test product clearly differentiates itself from the other pregnancy tests sold in the retail market and is positioned to move off the shelf quickly.

Consumer Genetics has created a retail sales strategy for Pink or Blue® which will allow the retail chain to generate more revenues and profits from the family planning category by using a trade-up and return-to-store strategy.

The Pink or Blue® Pregnancy Test product includes 2 pregnancy tests and all the necessary supplies to collect samples for the gender test.

View our Pink or Blue® PowerPoint Presentation.

A recent Gallop Poll shows that more than 50% of new parents would like to know the sex of the child before the child is born, that is over 4 million parents each year!!

The gender testing component of this product involves a 2-step process:

  1. Consumer purchases the Pregnancy Test kits off the shelf at a retail price of $24.99.
  2. If pregnant, and meet the gender test criteria for gender detection (7-weeks post conception), the participant will have to collect the specimens and send them directly to the DNA laboratory, with discounted Lab Fee of $199.

Consumer Genetics will receive the specimens in their all-female laboratory and results are released in 5 business days.

Pregnancy Testing Market Analysis
The pregnancy test retail market is greater than $300 million per year. The average retail pregnancy test sells for nearly $12.00. There are approximately 20 million pregnancy tests sold each year. Consumer Genetics projects selling 500,000+ pregnancy test kits per year at the retail price of $24.99.

Pink or Blue Pricing and Margins:

Suggested Retail:
List Price:
Gross Margin:

This product currently has a ship date of 4-8 weeks after order.

Typical consumers and reason for purchasing:

  1. Women who do not know if they are pregnant but would be interested in determining the gender if they were pregnant.
  2. Women who found out they were pregnant by purchasing a pregnancy test kit at retail. They recall seeing the gender test kit, so they go back to the store to buy the gender test.
  3. Pregnant women who would like to surprise their husbands with the sex of the child.
  4. Mothers-to-be who are anxious and cannot wait to find out the sex of their unborn child.
  5. Grandparents-to-be who want to find out the sex of the child.
  6. Fathers-to-be that cannot wait to find out the sex of the child.

About Consumer Genetics:
Consumer Genetics laboratory employs state of the art equipment used in DNA testing. The lab has recently introduced an Early Gender Test to the US, UK and Japanese markets. Consumer Genetics holds the proprietary IP for this sensitive DNA test, which is currently generating greater than 95% accuracies at determining the gender of an unborn child as early as 7 weeks after conception. This is as early as 4 weeks after the earliest possible result of a positive pregnancy test.

Downloadable Product Images (PDFs):

Pink or Blue Box (PDF)
Pink or Blue Pregnancy Instructions (PDF)
Pink or Blue Gender Test Instructions (PDF)
Pink or Blue Gender Test Kit Insert (PDF)

View our Pink or Blue® PowerPoint Presentation.

More Information About the DNA Gender Test:

For additional information regarding Consumer Genetics, or to order your Retail Kits, please complete the Information Request Form located below. Alternatively, you may call (866) 694-2878 or (408) 734-2229.

Consumer Genetics Information Request Form:


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4-steps to finding out if you’re having a baby boy or baby girl:

1. Purchase the Pink or Blue® Gender Test Kit online or over the phone.

2. Following the directions provided in the Pink or Blue® Kit, use the included lancets to collect a finger prick blood specimen from the mother.

3. Send the specimens to lab using the pre-addressed envelope included in the kit.

4. Results are mailed, emailed and available online within 3-5 days.



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Consumer Genetics, Inc. - The Pink or Blue® Company
1055 E. Brokaw Rd. #30, PMB #400, San Jose, CA 95131, USA
Phone: 1-(408)789-6864

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